Just heard from Harris Farms, the fresh food barns people:
IMPERFECT PICKS is our seasonal range of fruit and vegetables that might not look perfect from the outside, but are as perfect as ever on the inside. IMPERFECT PICKS helps reduce the astonishing statistic that 25% of farmers crops currently never leave the farm gate simply because they are a bit ugly, and do not meet the visual specifications of some consumers and supermarkets (Horticulture Australia).
This means that every time you buy an IMPERFECT PICK you will be helping us take more of the farmer’s crops, helping reduce food wastage, and most importantly saving up to 50%.
I hope this clarifies your query and that we have assisted you well in regards to this. Please do not hesitate to contact us if you require further assistance.
Harris Farm M